Ontario has been officially BUZZED with the coming of the 12th annual Indian International Film Academey Awards (the IIFA’s) to be held in Toronto this weekend.The IIFA Awards event started in London over over 10 years ago and has gone on to bring the extravagant largess of Indian Cinema to exotic locals such as Dubai, Bangkok, Singapore and Amsterdam.
This year all its glitzy glory is being brought to Toronto Ontario for an action packed 3 day glamourfest. The most exciting news of all though is that the Travelin’ Black Chicks will be on the Green Carpet bringing you all the star-studded highlights from the fashion to the music, to the celebrities for www.starsentertainment.com. That’s right baby we got access to it all!
The IIFA Awards Ceremony which has been dubbed the Oscars of Indian Cinema was designed to create a platform to reach global audience for the Indian Film Fraternity. Fait acompli really when you consider that the most prolific figures in Indian Cinema are beloved the world over. Consider for example India’s superstar showman himself Shah Rukh Khan who commands the adoration of millions across the globe, in fact some surveys say he is more popular than some of Hollywood’s top actors. Or Amitabh Bachchan considered Indian Cinema royalty, he is an iconic figure who has been felicitated by governments from France to Moscow for his contribution to the global cinema landscape. For the few of you who may not believe, Indian Cinema is actually the largest movie producing industry in the world, shooting out upwards to 900 major films annually in comparison to just under 500 from Hollywood. Over 800 million Indians will see a film on a daily basis which translates into billions of dollars per year in Revenues! Closer to home 12, 000 Tickets for the IIFA’s in Toronto sold out 6 months in advance (5000 of which sold in under 3 minutes of going on sale)! Believe us when we tell you people this thing is BIG!
We ain’t ashamed to say that a few of us Travelin’ Black Chicks have spent hours on end watching Indian films and destroying the songs sung in Hindi (which of course we do not speak) that remain with us after the credits have rolled away. Paramount in our love for Indian Cinema though, is their ability to tell some truly beautiful sometimes even painful human stories. In an age where everything is exposed, and the world is so jaded, Indian Cinema is still able to capture the nuanced subtleties of human nature that makes us long for the innocence of days gone by. Our love and dedication has been rewarded and we can’t wait to talk to all our favorite actors, music composers and film directors.
A veritable line-up of heavy hitters from the industry have already been confirmed including superstar director and host of one of our favourite shows Koffee with Karan – Karan Johar will be there. Rogue director Vishal Bhardwaj of Kaminey and Omkara fame is said to be confirmed and stalwart family clans from the Indian Film Fraternity including the Deols and the Kapoors will also be in Toronto. Rumours are rife that there will be performances by Shah Ruhk Khan who has been absent from IIFA for a number of years, and the most handsome man in India Hrithik Roshan. Shah Rukh’s nemesis and one of India’s favorite actors Salman Khan is also said to be coming to town (who knows maybe we will see a reunion of EPIC proportions!). Indian beauties Bipasha Basu, Priyanka Chopra and Shilpa Shetty will be there as well as newbies Sonakshi Sinha and Anuskha Sharma. The list goes on and we are too excited for words. so make sure you check in at www.starsentertainment.com for all the highlights, controversies and gossip from this most remarkable weekend!!
Our coverage begins on Thursday June 24th with the IIFA World Premier screening of the Film Double Dahmaal and will continue on to Friday with the IIFA Rocks Fashion Extravaganza which will feature performances by Jermaine Jackson (yes Michael’s brother) who will do a tribute to Michael along with popular Indian Playback singer Sonu Nigam. IIFA Rocks will be hosted by the prince of Indian Cinema actor Saif Ali Khan. We will also bring you highlights from the IIFA Music Workshop, world premiers, the IIFA Business Forum and of course all the star-studded elegance from the Green Carpet at the Floriana IIFA Awards Ceremony!
We will also be tweeting highlights so make sure you follow us @trblackchicks.
- Shilpa Shetty is Toronto bound for IIFA show (thestar.com)
- Bollywood festival unveils its lineup (theglobeandmail.com)
- IIFA week highlights (thestar.com)
- Bollywood’s top 10 greatest actors (theglobeandmail.com)
- Jermaine Jackson to pay tribute to brother at IIFA concert (theglobeandmail.com)
- Saif to host IIFA Rocks 2011 (filmstarsaifalikhan.wordpress.com)